The need for climate-friendly technologies has never been more critical. However, in order to efficiently implement such technologies and thus change market behaviours, proper education, public acceptance and social awareness are essential.
It has been shown time and time again: art, by reaching out to our emotions, can efficiently communicate and interconnect ideas. Art has no match when it comes to understanding the science behind green technologies and make students discover information in a different, innovative way. We believe that creating cultural and artistic references can build a bridge between technology and communities, contributing to the urgently needed acceptance and awareness of the emerging technical solutions.
The IDEARTS programme aims at demonstrating that art can inspire action, illustrate complex issues and make technical subjects more accessible and better understood.